numbers, words, media & money
I am a Jaclyn-of-all-trades at the intersection of first principle skillsets, applied to B2B and B2C content and organic marketing
specialties
- editorial & content: multichannel execution from end to end
- public relations and strategic communications
- methodologies and workflow optimizations
- KPIs and measurements
- economics and mathematics
- SEO and website strategy
- LLM citations and prompting
- earned media coverage
- thought leadership
- scaling content operations
- reputation management
- Certified Financial Planner™
- event planning and facilitation
education
- bachelor’s degree in economics; minor in mathematics
- The College of New Jersey (TCNJ)
brands: in-house experience
- SmartAsset (fintech — B2B and B2C)
- CNET (B2C — owned by Red Ventures)
- Chron (B2B and B2C)
- Bizfluent (B2B)
- AZCentral (B2B and B2C)
- NAPCO Media (B2B)
- Target Marketing (B2B — acquired by Adweek)
Jaclyn DeJohn 