Whitepaper/Thought Leadership
(SmartAsset. Fintech, B2B and B2C)
Invited to present this work at CFP Board’s Financial Advice Working Group.
Served as basis and compliance backing for on-site interactive calculator.
Podcast/Interview; Subject Matter Expert
(SoMoney Podcast, on behalf of CNET)
Appeared as subject matter expert guest to discuss real estate market on So Money podcast, hosted by Farnoosh Torabi.
Hosted online here, or download below.
Financial Product Review
(CNET)
This credit card review was the top story on CNET the day it was published, garnering approximately 70,000 views in one day and eventually leading to 33% revenue growth from the credit card program the following quarter when the X1 Card launched monetized partnerships thanks to pre-established SEO dominance.
B2B Nurture Content
(SmartAsset)
End to end execution, including data collection and analysis, writing, compliance clearance and visuals.
B2B Content/Survey/Statistical Research
(Target Marketing Magazine, later acquired by AdWeek)
“Marketing Mix 2010-2016”: Designed B2B survey, interpreted results, built visuals and contributed writing and editing.
LLM Citations
Reference from Stacker CEO for successful LLM citation strategy relative to other content creators.
SEO Content
More available upon request.
Rapt Marketing, “Why Your Small Business Needs a Content Marketing Strategy”.
Media Coverage
More available upon request.
1. Bloomberg placements: custom data, interviews, and subject matter expertise.
2. CNBC coverage and interviews. Additional sample.
3. California Governor Gavin Newsom shares KTLA coverage of personally authored SmartAsset study, yielding 1.5 million views and 39k likes.
(Note: Some local Fox News affiliates did in fact also cover the study in question)
4. Interview of San Jose, California mayor about personally authored SmartAsset study.
Jaclyn DeJohn 
